Designed and built (in a week) for the launch of Skylanders Tag Team.
Built with the aim of tying a physical launch event to the brand's existing social media following, the piece consisted of a Twitter-controlled, baseball bat wielding, piñata destroying robotic arm. Upon tweeting a particular hashtag the arm would activate and take a swing at one of three giant piñata hung from a custom truss structure. Special prizes that fell into a three meter wide, smoke filled "portal" would be won by the user who sent the lucky tweet.
Commissioned by TMW on behalf of Activision.